Media Insider: The Right News for Each Social Media Platform, Another Freelancer Survey and Media Moves

Welcome to Media Insider, PR Newswire’s round up of journalism, blogging and freelancing stories from the week.

Photo by Jason A. Howie used under CC BY 2.0

Futures Lab Update #124: How to Tailor News for Each Social Media Platform (PBS MediaShift)

This Future Labs piece features a video interview on the best practices for targeting an audience across each social media platform. Sarah Frank, executive producer of NowThis – a news site that receives around 435 million video views per month across every platform – provides her insight on what type of stories should be shared where and why. For example: Stories that work well on Facebook usually involve “share-ability and emotion,” Twitter “is all about speed and breaking news.” Frank also covers Instagram, YouTube and Tumblr, among others. For further comprehension, a slide show presentation from the 2015 Online News Association conference is included as well.

The 9 Most Important Takeaways from Freelancers Union’s Annual Survey (Contently The Freelancer’s Blog)

With yet another freelancer survey, albeit this one done on a much larger scale, more valuable information into this career choice and lifestyle is neatly presented and analyzed. Some conclusions include that many freelancers start by choice and flexibility is a big reason for this. Another significant deduction is No. 3: “The majority of freelancers who quit full-time jobs earn more as freelancers,” and for many it took them less than a year. An uplifting read for anyone considering taking the plunge into freelancing.

30 Cranky Bits of Wisdom on the Craft of Journalism (Poynter)

Here, Poynter presents “The Sayings of Chairmen Mel,” aphorisms from prominent journalist and “legendary journalism professor” Melvin Mencher, who taught at the Graduate School of Journalism for nearly 30 years. The advice that follows comprises of some great age old advice for journalists of any age such as, “get a good quote up high” and “don’t miss a deadline.”

Writing Fiction: 6 Lessons I Learned from Freelance Writing (Write to Done)

The writer of this piece, Allison Tait, has more than 25 years of experience in writing for magazines, as well as newspapers and online publishing. Here she offers six tips on how to be a better fiction writer, all garnered from her numerous years of freelancing. Some great advice here for anyone who wants to be a better story-teller.

Media News and Moves for the Week of October 5 (PR Newswire’s Media Moves)

Media moves keeps you up to date with who went where in the world of media. This week, several changes takes place at Thomson Reuters – Washington Bureau as well as the Washington Bureau for The New York Times and an executive editor joins The Huffington Post.

Stephanie de Ruiter is an audience researcher with PR Newswire keeping up with media moves throughout the nation with a focus on blogs and online publications.