It seems simple enough: Satisfying your core audience while continuing to offer trending and relevant content. A panel of social media experts with three Hearst titles — Esquire, Marie Claire, and Elle – recently...
With Valentine’s Day just behind us, it’s the perfect time to treat your blog to a proper business strategy. Search engine optimization is a good place to start. Search engines are a huge traffic...
The blogging game can look a lot like dating. You put your best self out there into a world of unknowns: people, feelings, expectations, and results. It can feel exciting and scary. It also...
As a blogger, producing regular content is a necessity if you want to maintain a lasting relationship with your audience. Your consistent voice — whether it’s via a blog post or social share —...
Multimedia is an integral part of any content — especially online. Think about it: If an article has an eye-catching header image or a neat infographic, you’re more likely to read through it and...
One of the best things about kicking off a new year is that feeling of a fresh start. For bloggers, this is likely when you’re ripe with new ideas. You may start the year...
In 2016, the Beyond Bylines team did our best to help you better your writing. We gave you tools and tips. Most recently, it was ways to captivate audience with Instagram Stories. Some of...
It’s been a busy year for Beyond Bylines. From staying on top of all the various trends in the media world to covering the political conventions — and adding a slew of new writers...
Instagram is broadening its appeal to Snapchat lovers with its installment of Instagram Stories. The Wall Street Journal reported recently that a live video feature soon will reach all of Instagram’s half-billion users. The...
With the end of the year fast approaching, goals and resolutions come to mind as we look toward a new year. A great way to get ahead — in building your career or personal...
Even with a large social media following, getting your audience to engage online is increasingly challenging. You cannot wait around for them to come to you. You need to take the first step...
In this digital-first era, it seems like your best friend, mom and neighbor all are starting a blog — eager to get their thoughts and ideas online. On the one hand, anyone and everyone...
Not all media panels are created equal. But they’re an important avenue for audiences to connect with you, beyond reading your stories and following on social media. Consumers want to learn about your experience...
When developing a marketing strategy, many publishers and bloggers decide to start by jumping on the social media train. It’s a free, relatively easy and user-friendly way to get their feet wet in the...
Whether we like it or not, we all have a personal brand on the social web. The question is: Are we cultivating that brand or are we letting it be defined on our behalf? In a perfect world,...
It’s not every day that a new Smithsonian opens. Every major news network followed the story of the grand opening of the National Museum of African American History and Culture last month. And, coverage...
As athletes competed against each other for medals at the 2016 Olympics, social media platforms vied for a spot on the podium. With its live-streaming features and now Instagram on board, Facebook seemed poised...
GIFs never seem to get old or go out of style. These animated silent loops have dominated the world of online memes for some time now, going viral on blogs and social media more times...
Sometimes it pays to be a good writer. In recent years, ghostwriting especially has become a lucrative niche. We spoke with award-winning author Jenna Glatzer, who’s ghostwritten 27 books, including Celine Dion’s authorized biography...
There’s something really exciting about a new, up-and-coming podcaster. Much like a blog that’s starting to make waves, a podcast can soar quickly via word of mouth by connecting deeply with its audience. It used...
