As part of our Hispanic Heritage Month coverage, we spoke with two leading Spanish-language news agencies to better understand the challenges they face. Spanish-language news agencies find themselves in a unique space within the...
When I think of robots, I still picture Rosie from The Jetsons. But while the robot journalism phenomenon doesn’t employ Rosie, per se, it utilizes “robots” (read: software and algorithms) to sort through large...
It’s hard to believe the World Wide Web has been around for a quarter century. Many industries have been impacted, and the media industry is no exception. “The Web has rocked our world, and...
There is no denying the power of Black Twitter. This online subculture has become a sustainable means for the African-American community to voice its opinions on a variety of relevant topics. “Besides going for...
The issue of whether or not a neutral accent works best in Spanish-language media is an ongoing debate. Although brands usually opt for a neutral voice-over narration for campaigns in hopes of reaching a...
A record was set when the 73rd Annual Peabody Awards were presented on Monday. Forty-six recipients — the largest number of Peabody winners in a single year — were honored. After reviewing the script for this year’s...
A look at how JSHN became some residents’ sole source of information and communication about the neighborhoods they lived in.
As brands desire to connect directly with consumers via social media, savvy marketers have moved from traditional brand positioning to content marketing. So as a company recognizes this as a viable means to reach its...
Local news is staging a comeback. But the players leading the way don’t work for your typical mainstream media outlets.
The media’s landscape is ever-changing and evolving. How, what, and when news is consumed can change from year to year.
Just because a newsroom is forced to cut staff due to tightened budgets doesn’t mean story production gets to slide. Enter the freelancer. “Fresh Water Cleveland is 100 percent freelance,” said managing editor Doug Trattner, during...
Earth Day is around the corner, so this month we’re spotlighting a few media sites and bloggers that are focused on the environment. We’re starting with Mother Nature Network (MNN), whose mission is to “improve your...
We would like to hear how multimedia is being integrated into your newsgathering and the types of images and videos you and your media outlet are most likely to use.
Although many newsrooms have incorporated Facebook and Twitter into their day-to-day workflow for newsgathering and reporting, Google+ has not seen the same level of traction. Melissa Carlson, anchor and reporter for KRNV News 4, would...
Gunttenfelder shared that he first began using Instagram just to be creative, “to document my life.” Now it’s part of his work. His phone is his second camera. He makes a conscience decision with each image whether it is something for his traditional Canon or something that belongs on Instagram.
When last year’s Pulitzer Prizes for Journalism were announced, no one was surprised to see certain publications on the winners list. However, there was one – the 2013 Pulitzer for National Reporting – that...
Journalists are swimming in content. How can PR pros and PR Newswire help them find the stories that make the cut?
As we prepared for the changes to PR Newswire for Journalists this week, we asked media professionals via LinkedIn and Twitter how their news content has evolved. Half of the poll’s respondents indicated the biggest...
PR Newswire has a significant responsibility to help journalists, bloggers, and other content creators get the information and assets needed to create and package stories and blog posts. We hope you’ll find the new PRNJ functionality and features will facilitate that process.
